For companies that remain in Russia, the reputational cost of staying may soon become too high to ignore
Save time by listening to our audio articles as you multitaskWestern companies in Russia can be divided into four categories. First are firms whose business is subject to Western measures. These comprise the makers of some microchips or any type of dual-use technology . They have no choice but to pull out.
Russians living in big cities, where the bulk of Western firms’ retail operations are located, will suffer the most from such closures. But the pain will be felt throughout Russia’s vast landmass. An analysis byof data provided by SafeGraph, a geolocation-information firm, shows that the shutdown of Western businesses will affect at least 3,500 retail outlets in 480 cities across the country.
Moreover, Western-style consumer goods will remain available in Russia. SafeGraph’s data show that Russians shopping for Nike trainers won’t have far to go to find an alternative pair at one of Reebok’s stores, which are operating as normal. The median distance between the rival American sportswear brands’ outlets is 0.8km. If Big Mac lovers are prepared to accept the Whopper as a substitute, they can typically find an open Burger King within 0.6km of a closed McDonald’s.
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