From an awkward KFC commercial to a mobile billboard for a brothel, ad complaints from 2024 give insight into the direction the industry is taking.
A poster of a woman wearing lingerie hangs prominently in front of a store in the middle of a crowded shopping centre.
Apple and a Victorian brothel each received complaints for six ads, Paramount and Yum Restaurants International had five, while Budget Direct, Sportsbet and Universal Pictures had four each. Gayle Kerr, a professor at the QUT school of advertising, said a company could view ad complaints as promotion, even if it is negative.Almost straight out of a Simpsons episode, one person made a complaint about trying to order unlimited roti as part of an advertised deal from an Indian restaurant in Melbourne, only to be told any more than three roti would be $2 extra per roti. Ad standards found the ad breached the code by being misleading.
And while going against community perception or potentially breaching the code of ethics might make a brand or product stand out, Professor Kerr said it might not always result in sales. The code also prohibits content that promotes unsafe practices like bullying, unhealthy body image, unsafe behaviour and the use of sexual appeal or imagery in advertising aimed at children.
"Whether you're selling bold swimwear or sexy lingerie, it is inevitable that models often won't be covered up.
Aana Advertising Code Kfc Honey Birdette Red Rooster Advertising Complaints
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The state’s high-achieving NAPLAN schools for 2024 revealedThe national curriculum authority has identified NSW schools achieving above-average results compared with students of similar backgrounds.
Read more »
Wallabies in 2024: a pass mark with a dollop of promise as Lions loom largeJoe Schmidt has managed to spin some gold from the Eddie Jones scrapheap and the tour of the UK and Ireland has instilled new hope in Australian rugby
Read more »
How the Guardian ranked the 100 best female footballers in the world 2024Leading coaches, former players and journalists from the women’s game are among the 99 judges for this year’s list
Read more »
‘Pondi’ beach opening day for 2024-25 summer season revealedPenrith Beach, dubbed 'Pondi' by locals, is set to reopen this week after the state government successfully negotiated with the private landowners.
Read more »
The 15 things we learnt about the Wallabies in 2024They started the year in a deep hole and ended it on a comparative high. So what parts of the Wallabies’ game are flying, and what still needs work?
Read more »
The 15 things we learnt about the Wallabies in 2024They started the year in a deep hole and ended it on a comparative high. So what parts of the Wallabies’ game are flying, and what still needs work?
Read more »