It should come as no surprise that cost is the main reason given for why someone will likely cancel a streaming service subscription — but what might be surprising is what those consumers fee…
’s second annual State of Streaming report, which was released on Tuesday by the mega-fan platform, 61% of those surveyed believe their streaming subs are too expensive and value the average streamer at $7.46 monthly.
“I always look at originals and the way that they market originals is really the key to not only capturing audience, but keeping audience,” Anthony Iaffaldano, Fandom’s vice president of insights, told. “And it turns out that’ll get you in the door and get you a credit card down. But once in the platforms, a lot of subscribers really feel that they don’t know what’s coming. They feel overwhelmed. They don’t feel that the platforms do a great job of telling them.
“When I started, it was all about acquisition. Everyone who came to us was trying really hard to beat the other players to the market to get a large subscription base. And now it’s really changed,” Fandom CMO Stephanie Fried said. “I think their strategies are shifting to, maybe we need to stand for something, maybe we need consumers to think of us to not just provide shows, but to solve this specific problem for them of a genre that they need.
45% claim that streaming services who establish partnerships — like offering packages with food delivery services — would enhance their viewing experience and drive loyaltyFranchises that foster always-on fan exploration outside of releases live at the top of Fandom’s rankings – #1 Star Wars, #2 Disney, #3 Harry Potter, #4 Marvel
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