Apple TV+ lags in terms of numbers of subscribers compared with streaming competitors. But earning the top honor at the Oscars ceremony boosts the profile of Apple's streaming service.
." Directed by Sian Heder, the film — a remake of a 2014 French film — is about a hearing-impaired family with a daughter who is hearing-capable and who decides to pursue her dream of becoming a singer. Actor Troy Kotsur, who plays the father in the film, took home the award for Best Supporting Actor, making him the second deaf actor to win an Academy Award. His co-star Marlee Matlin was the first. Matlin won Best Actress in 1986 for her role in"Children of a Lesser God.
Ives told CBS MoneyWatch he thinks that the big win for Apple, which has roughly 25 million paid subscribers,"is sign of credibility that will send huge shockwaves within traditional Hollywood circles and stalwarts like Netflix and Amazon, that watched the moment unfold on TV instead of sitting on the podium."
"For them to hit a grand slam with such a groundbreaking film will attract more talent to its ecosystem," Ives said."It will be a major catalyst for subscriber growth, too."Ives believes the win alone could add another 10 million customers to Apple's base of paid subscribers. And while Apple isn't expected to take over as the top streamer, the tech company is expected to start converting more of its device owners to streaming subscribers.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How to pair an Apple TV remote with an Apple TV | Digital TrendsEventually, you may lose or break your Apple Remote. When this happens, don't despair. Here's how to pair it again, pair a replacement remote, and more.
Read more »
With CODA, Apple TV+ Beat Out Netflix as First Streamer to Win Best PictureIt had almost been a given that Netflix would be home to the first film to win the coveted Academy Award, but they were stunned by an upstart from Apple TV+.
Read more »
Apple TV+ makes history as first streamer to win Best Picture OscarIt's a seminal moment for Apple, which had been considered a Hollywood outsider compared to tech rivals Netflix and Amazon.
Read more »
Apple TV+ makes history as first streaming service to win best picture with 'CODA'Apple TV+ became the first streaming service to win the Academy Award for best picture, scoring the film industry’s top honor for Sian Heder’s touching coming-of-age drama “CODA.” Oscars
Read more »
Apple TV Plus is first streaming service to win Best Picture at the OscarsApple TV Plus is first streaming service to win best picture at the Oscars
Read more »
Apple TV+ makes history as first streamer to win best picture OscarApple TV+ made history on Sunday as the first streaming service to win a best picture Oscar for 'CODA,” a heartwarming drama about the daughter of deaf parents who pursues her passion for music.
Read more »