Long before Taylor Swift, conspiracy theorists were joining the cultural dots.
Facebook’s algorithms haven’t quite known what to do with me since I relocated from inner Melbourne to regional Victoria.
This is all good clean fun until people’s imaginations start to get the better of them. In 1966, an urban legend permeated the Beatles’ fandom claiming that Paul McCartney was, in fact, dead – killed in a car accident and replaced by a lookalike. This was explicitly described in the lyrics of, as well as being cryptically alluded to on the album artwork for both and the iconiczebra crossing photo .
Clearly, advances in technology were leading to an uptick in fan-generated intrigue, as well as giving audiences the tools to scrutinise cultural objects more deeply than ever before.
Here’s the issue: this sleuthing impulse, once activated and fostered, is a genie not easily put back in the bottle. Once you ask your audience to dig a little deeper, you don’t get to decide when they stop digging. And the harder and longer they look, the more likely they are to see things that were never there in the first place.
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