What does Viva Magenta, Pantone’s colour of the year, say about fashion in 2023?

Powerful, positive and popping off of the runway, we caught up with the experts on the standout shade.

“Appearing in both monochromatic statements and in combination with other colours, either solidly or in prints and patterns on the runway,[the official colour chart name] brings a fun celebratory feeling to fashion and fashion accessories,” shared Pressman, and we couldn’t agree more.

Although stemming from the red family, Viva Magenta is also rooted in nature, as Kitty Fuller, founder and designer at Kitty Joyas, found when using the red-pink hue in her latest collection of rings. “I love this colour because it feels warm,” Fuller shared. “It marries sophistication and vibrancy perfectly, and it really reminds me of the deep pink in a sunset sky, which is where I initially felt inspired to use the colour in my own designs.

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