In a leather jacket and aviators, Velvet Underground co-founder Lou Reed was the ultimate symbol of downtown cool. Here, how to get a little Lou in your look.
Hear me out: Regarding matters of personal style, the average bloke chooses from a pre-existing menu of archetypes—prepster, bohemian, slob, nerd, dandy, hypebeast, etc.—and then lives out his life dressing according to script.
Many successful menswear brands recognize this fact and serve their customers accordingly. Retailers who try to force an unwilling customer into an experimental lane—has sir considered a Gucci velvet highwayman’s cape?—are unlikely to set their cash registers ringing.
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