Given that John Wick: Chapter 4 is the most expensive movie in the franchise yet, the film's box office success might not be that easy.
John Wick: Chapter 4 looks like the assassin's most globetrotting and stylish outing yet, but hints at a much bigger budget than the previous movies. The first John Wick movie had a relatively low budget compared to other movies of its nature, as it was made for just $20 million, and since then, each movie's budget has steadily increased, and that's clear from how increasingly ambitious each movie has gotten.
SCREENRANT VIDEO OF THE DAY A lot of elements to John Wick: Chapter 4 could keep any other movie from being a blockbuster at the box office. John Wick: Chapter 4 has a 170-minute runtime, which limits the amount of showings per day, and it has an R-rating, which limits its audience. But it's part of a long-running franchise, which has only grown in popularity since the first film's release in 2014.
How Much John Wick 4 Needs For Box Office Success The general rule of thumb when it comes to movies breaking even at the box office is that they need to make 2-2.5 times the budget. Studios generally spend the same amount as the production budget on marketing alone, though that's a case-by-case basis. Given that John Wick: Chapter 4 is one of Lionsgate's tentpole movies, the studio has clearly spared no expense when it comes to marketing.
Nevertheless, John Wick: Chapter 4's projected box office opening is a franchise best. Each John Wick movie has made around double the previous release, as John Wick made $80 million, John Wick: Chapter 2 made $171 million, and John Wick: Chapter 3 - Parabellum made $327 million. As the franchise's fanbase is bigger than ever and as the new movie has the highest Rotten Tomatoes score of the series yet, John Wick: Chapter 4 could follow this pattern.
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