Photographer Clay Cook executed a monumentally challenging task: over 50 portraits on 32 different sets in a matter of just a few hours. Get a behind-the-scenes look at what goes into commercial portrait shoots at the highest level.
It was the latter that Novak’s team wanted to overhaul with new imagery, in addition to Novak’s book and podcast. A Kentucky-based production group, 180 Degrees, got in touch with Cook, looking for his expertise to help execute this project. Overall, with the help of around 30 people from 180 Degrees,, and Cook’s crew, “it was a village of people that brought it all to life and made it happen.”needed roughly 32 different sets of photos for the final delivery of 50 images.
All these shoot variations had to be squeezed into less than two hours Cook’s team had with Novak and four hours with the talents for group photos. This meant intricate planning, down to every minute.PetaPixel “As far as the gradient backgrounds, first, we tried to create the gradient with strobe lighting and RGB constant lighting,” Cook says. “Second, we tried to print our own gels. Third, we tried to project the gradient background with a projector.”
It was necessary to optimize time, organize the set, and plan the schedule of the shoot for the team to achieve the best results, Cook explains. Although it was a stressful time and he had planned a 16-day trip to Tanzania, Africa, the next day, the careful planning helped ease the logistical burdens of the day.
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