Ssense buyer Nick Tran takes us behind the scenes
On Friday night, British-Belgian label Chopova Lowena held its second-ever runway collection at the start of London Fashion Week. If the brand’s name doesn’t sound familiar, it’s likely you’ve not yet heard of Emma Chopova or Laura Lowena-Irons. But you’ve definitely seen their work. The designers’ signature skirts—which feature pleated, printed deadstock fabric held to the waist by metal rings attached to leather belts—have become staples of street-style stars and celebrities like Dua Lipa.
Evolving past these pieces since its 2017 launch, Chopova Lowena now boasts a wider range of offerings that include folky, raver fairy dresses, tops, pants, and jackets. And during the brand’s Spring 2024 collection reveal, it debuted bags and shoes for the first time, accessories that play on themes of fantasy, survivalism, and comfort. The clothes are wildly covetable and undeniably cool, even if they aren’t totally your thing.
One of these models was Ssense senior womenswear buyer Nick Tran. After arriving in London the day before the show, Tran and his colleague Steff Yotka, head of digital content for Ssense—and, as Instagram’sdubbed her, official “president of the Chopova Lowena fan club”—went straight to the designers’ studios for fittings. What followed was 24 hours of pure fashion bliss for Tran, getting to walk the runway for the very first time, for two friends whose brand he loves dearly.
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