In 2013, after being boosted by 4,000 new uploads per day at its peak, “Harlem Shake” became inescapable — even on the Billboard Hot 100, and it offered us an early master class on meme-ifying music and the future of songs going viral
charts have been a living, breathing document of the music industry,” Werde told MTV News. “We would be in the marketplace regularly having conversations, particularly with label presidents, label [managers], the folks that were responsible for distribution and sales, the people on the front lines of making the data, essentially.”stateside in 2011, and streaming was yet to become the behemoth it remains today.
“From a common-sense perspective, Psy had the biggest song in the world, and everyone was talking about it for weeks and weeks,” he said. “So how can the charts not take all of that activity into consideration? Our charts need to make it clear that he has the biggest hit in the world.”combined two existing charts: one that measured sales of singles and another that tracked radio plays.
The wave has continued, albeit in much different forms. Before the eruption of both “Gangnam Style” and “Harlem Shake,” as both Baauer and Werde pointed out, memes had yet to become drivers of what eventually becomes a chart smash. But in their wake, the landscape shifted dramatically. Rae Sremmurd’s “
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