Explainer: What makes a number one album these days – and does it even matter?
Aaron Girgis, manager of Byron Bay punk trio Skegss, calls such strategising a “lottery”. “How many artists do that a year? One in every five million that release music? Nah, I wouldn’t put that in the release strategy,” he laughs. Skegss’ second album,debuted at number one on ARIA’s albums chart in March with first-week sales of “4000-5000 units”.Skegss’ chart-topping success instead relied on tried and tested touring , vinyl sales , a fortuitous release window and great songs .
Taylor Swift’s 2017 Reputation was bundled with hoodies priced at $US65 and even a smartphone stand for $US20.
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