Holiday shopping in 2021 may prove even more challenging than it was in 2020.
Despite toy shortage and other supply chain concerns, holiday sales forecasts are more optimistic than ever.
KPMG expects that 2021 holiday sales for U.S. retailers will be 7 percent higher than last year’s, a figure nearly double the retail industry’s historical annual growth rate. “For shoppers, this means think about shopping early for the most important items on your holiday list make sure you are aware of promotions from your favorite retailer,” Rankin said. “Where there may be a shortage at your local retailer, you have the option to shop online.”
Virginia parent Stevie McCauley confessed to some nervousness about her family's proactive approach to holiday shopping this year for her 4-year-old son. "We already have big Christmas items in storage, which is a risk because interests change fast at this age," McCauley said."I’m going to try the ‘need, want, wear, read’ method to cut down on clutter," she told TODAY of gifting for her son."He will be 21 months, so he can’t really tell me what he wants."! Get the best news, information and inspiration from TODAY, all day long.
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