Larry Jackson, Sipho Dlamini and Naomi Campbell discuss the company’s expansion strategy in the two fast-growing music markets.
says simply, “[They have been] tattooed on my heart.” Now, with his latest venture, he’s looking to put his own stamp on the continent., announced in May that it was expanding operations into Africa and the Middle East withonboard as president and special advisor for Africa and the Middle East, respectively. And this month, the company namedas vp of A&R for the Middle East.
The move into both regions comes at an opportune time. According to the 2023 IFPI Global Music Report, Sub-Saharan Africa became the fastest-growing region in the world last year, with a 34.7% increase in revenue largely driven by South Africa’s booming market, where sales were up by 31.4%. Meanwhile, the Middle East and North Africa , 2021’s fastest-growing region, experienced a 23.8% increase in revenue driven almost entirely by streaming, which has a 95.
Gamma will have staff in Johannesburg, Lagos and Dubai, with plans for a physical office in Lagos. Dlamini will be based in Lagos and Dubai while frequently traveling to South Africa, Saudi Arabia and other countries in the markets; Campbell will also be frequently present in both regions, says a company spokesperson. On the African continent, Gaaga will help guide teams in Johannesburg and Lagos .
The company has already gained a foothold in Africa thanks to its acquisition of music distribution service Vydia in December. Vydia’s founder/gamma chief technology and product officersays that since Vydia launched on the continent in 2017, it’s become the company’s second-largest territory in the world thanks to partnerships with local record labels like
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