Sephora’s nomination of a new chief executive officer, Guillaume Motte, comes at a pivotal time for the retailer and the beauty industry at large.
Motte will become Sephora CEO on Jan. 1 and report to de Lapuente.
“Sephora has a big opportunity in international expansion as it tries to push into new markets in the U.K., and across Latin America and Asia. Success in new markets could be huge for them, but it is also a risk, as each country has its own dynamics and established competitors,” said Neil Saunders, managing director and retail analyst at data intelligence firm GlobalData Retail.
However, the U.K. beauty market has subsequently changed, as has Sephora’s muscle. In part two of its redux, a brick-and-mortar Sephora store will open in a yet-to-be disclosed London location in March. ,” a 4,585-square-foot location in the Raffles City Shopping Mall. The store is chockablock with tech, such as interactive Play Tables for skin care and makeup. A second such unit is due to open next in Shanghai.Altogether this year Sephora is opening 16 stores in Asia, including three franchises in India.Saunders believes most of Sephora’s challenges are external.
“Sephora has partnered with Kohl’s to expand its own distribution, but Kohl’s is not in a good place, and there is a risk that, over time, this could turn into another J.C. Penney scenario, where Sephora finds returns from its shops-in-shop at Kohl’s diminish,” said Saunders.
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