The Super Mario Bros. Movie just moved up its release date to April 5, giving it a mid-week premiere that could impact its box office opening.
The Super Mario Bros. Movie is slated to be one of the biggest box office hits of 2023, but its new release date may impact the extent of its success. While Universal’s animated Nintendo game adaptation was originally scheduled for a Friday, April 7 premiere, The Super Mario Bros. Movie’s release date was just unconventionally moved up to Wednesday, April 5.
SCREENRANT VIDEO OF THE DAY Starring Chris Pratt, Charlie Day, Anya Taylor-Joy, Jack Black, and Seth Rogen in its voice cast, The Super Mario Bros. Movie is packed with stars as it marks the franchise’s third film adaptation. Although the animated movie isn’t expected to reach the heights of James Cameron’s $2.3 billion box office hit Avatar: The Way of Water , The Super Mario Bros.
Despite an increased rivalry during the mid-week box office, Super Mario Bros.’ new release date can actually work in its favor. The first week of April frequently serves as spring break for school systems around the U.S., suggesting more families will be looking for activities while kids are out of school.
Super Mario Bros' Global Release Sets Up Massive Box Office Potential Universal announced that The Super Mario Bros. Movie would be opening in more than 60 global markets on April 5, which is a massive worldwide opening. However, the film isn’t opening in Japan until April 28, which is expected to be a huge market for the Nintendo movie’s worldwide success. By spreading out the release dates, The Super Mario Bros.
Universal’s wide global premiere on April 5 proves the true extent to which the studio believes in the commercial power of Nintendo's Super Mario Bros. Movie, as it also intends to add more international release dates throughout April and May. Since The Super Mario Bros. Movie is expected to stream on Peacock in the U.S. after 45 days in theaters, domestic box office numbers may see a significant drop come June, but the global market should keep international box office earnings high.
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