What went wrong at Alexa Chung?

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What went wrong at Alexa Chung?
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  • 📰 Evening Standard
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As the model announces the closure of her eponymous fashion brand, Chloe Street looks back on five years of ALEXACHUNG

label in May 2017, legions of girls who’d grown up idolising the British model and presenter’s kooky glam-meets-grunge wardrobe in the early 2000s were positively chomping at the bit to get their hands on a slice of Chung’s inimitable wardrobe.Chung took to Instagram on Thursday to say she’s been “gradually been winding down operations” over the last few months, citing the impact of Covid and Brexit on.

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