Jaeger-LeCoultre chief executive Catherine Renier explains what was learnt from COVID-19, the new Rendez-Vous Dazzling Star, and bringing the unpredictable.
Catherine Renier is that rare thing in the watch world, a female CEO, and one who leads one of the most venerable brands. Since taking the helm ofin 2018, she’s faced a radically changed landscape still being adapted to – and from which the brand is determined to benefit.
Jaeger-LeCoultre’s newly released Rendez-Vous Dazzling Star is, says CEO Catherine Renier, “an expression of what expertise can bring in terms of complications”. “I think what I brought is a new sparkle maybe on this topic, but clearly the spirit was there from day one.” But“A woman will look for two things. She will look for a style and an expression of design and sophistication. So, the shape, the finish, the material, the creativity of the dial are very important, maybe slightly more than for men. And then like men, but in a different way, they’re looking for expertise. For men, this is very often a function.
She cites the craftsmanship, the handwork expertise and the beauty of the decoration as “resonating equally for men and women”. That is something we suggest echoes an industry trend away from the watch as a tool to one as a luxury accoutrement. “What I think has changed is that the public is looking for something that has a meaning and a sense that brings an emotion and relationship with the object. With mechanical and automatic watches you have the emotion of the beauty of the object, the complexity of the movement and the complication, the craftsmanship and handwork.
“Of course. I would say as a gift, as a symbol of time passing – when you turn 18, when you turn 20, 40, 50, maybe you are not looking for an expression of amazing craftsmanship, but you are looking for an object that is timeless because it will always remind you of that moment in your life.. You have a watch that is slightly different, it has a history, and a nice story.
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