Opinion What you don’t get with Kim Kardashian’s $700 skincare range
What lengths would Kim Kardashian go to for the sake of maintaining her flawless face? “If you told me that I literally had to eat poop every single day and I would look younger, I might. I just might,” she recently toldKardashian has just launched her nine-step skincare range, which is mercifully free of poo, but nonetheless, reeks of opportunism and cynicism.
The real problem raised by this skincare range is that Kim’s beauty is hardly the result of skincare alone. Her looks have been enhanced by numerous surgical and cosmetic procedures over more than two decades which havesignificantly altered her eyes, nose, jaw and cheeks. The nine-step range is sleekly packaged. It’s chic, minimal and almost architectural in aesthetic: designed for a mature audience, I suspect.In its clear lines, stony hues and minimal flounce, the packaging reflects the immensely popular shape wear brand Kardashian founded, Skims. Skims doubled in value in February this year, becomingso obviously, underestimating the 41-year-old reality star-entrepreneur and her business acumen would be a mistake.