A Burger King in Germany asked fans as part of a marketing campaign to read spoilers for Star Wars: The Rise of Skywalker.
The Big Picture There’s no such thing as bad publicity… or at least, that’s how the saying goes. How successfully it withstands examination is another matter, but that hasn’t stopped companies from deploying questionable advertising campaigns for the sake of short-term profits. Forgetting Sarah Marshall's disturbing billboards that saw dozens of real Sarah Marshalls receiving an influx of unwanted attention.
But regardless of what certain corners of the internet tried to affirm, there was never any question of The Rise of Skywalker becoming one of the most hyped films of 2019. After all, it was the concluding entry in one of the most beloved franchises in entertainment – how could it be anything less? The confirmation that J.J.
The mastermind behind this campaign was the Director of Marketing at Burger King Germany, Klaus Schmäing. In an email sent to The Hollywood Reporter, Schmäing explained that he “wanted to challenge people’s Whopper love and put it to the ultimate test by asking them to choose between their love for our flagship product and their love for the most epic sci-fi movie ever.
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