The decision to ditch a brand name that has become part of the vernacular has sparked lively debate on a social media platform formerly known as Twitter.
“Be Honest! The name X is far better than Twitter. Yes or No?” The boast was posted last month by Elon Musk’s parody account, one of many on the namesake’s platform. What followed was monsoonal, a spate of 200,000 responses scorning the new label.Some likened the makeover to Prince’s glyph dabble of 1993, the purple popstar adopting a symbolic olive on a toothpick, with a curl of zest, as his new ID – or that’s how the logo seemed.
Lyn Alden, an equity strategist, joined the chorus: “To ‘tweet’ something is akin to ‘photoshop’ something or to use a ‘kleenex’. That is, the brand becomes the thing in common language, and that is valuable. Besides, a black X looks like an adult app.”
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