The Ballon d’Or winners come together to discuss England’s Euros triumph, next year’s World Cup and their teams’ sorority
I keep on scratching my head after every big tournament. You have the World Cup, you have the Euros and then we get back to club and then it’s like the whole momentum just fades away. And I think that’s a huge problem. Like I’m a player in Europe, obviously, and I’ve seen what’s been happening here and – it’s like Megan mentioned earlier – every tournament has been a success in terms of interest from your home country, on a world basis, the coverage.
DAZN did an incredible job with the Champions League this year. You had some pretty powerful coverage. People actually got a good platform to see all of the best games. But the problem is our home leagues, basically. I feel like England, they’re very good at selling their league. They’re very good at marketing their league, but the other leagues, we’ve got to step up.
It’s like a literal gold mine and I just don’t understand. I mean, I do understand: it’s sexism and patriarchy. The major stakeholders, most all of them are men and white men. Them being able to stand up and say: “You know what, like we got it wrong. We’veinvested despite all of the key metrics pointing that this would be an incredible [return on investment].
You need to invest in the infrastructure around women’s sports, whether that’s streaming, branding, marketing, journalism, all of the things that help prop it up. I mean the men’s game, everybody talks about it all the time. I don’t want to know as much about LeBron James as I do, but I can’t not, because it’s in my face all the time.
You mention the quality of European sides, Megan. How is the US women’s system planning on keeping up with Europe when they’re so clearly on America’s heels?The game is growing exponentially every year. It’s a huge challenge for us. I think the football being played at the Euros was the best football in the world that we’ve seen ever. I don’t think that’s even a question. It’s a huge challenge for us. We do know how to win. We do have a winning culture here. We know what we’re up against.
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