From working with their clients remotely to finding alternative revenue streams, here's how Hollywood image-makers are navigating their roles amid a pandemic.
We've seen the many different, if sometimes surprising ways the ongoing Covid-19 crisis has affected the ways people go about their day-to-day jobs in the fashion industry. Designers have pivoted their production. Influencers have pivoted their content. PRs have pivoted their messaging. Even Anna Wintour is pivoting her wardrobe.
Sometimes, a client will send over a treatment or mood board, so she can get a feel for the tone and vibe of the project and make suggestions accordingly. Pinney will also occasionally pull pieces from an archive she keeps at her studio, or suggest looks from her clients' closets. "It's not like we have a huge selection, but it's kind of fun, being able to get creative with stuff that we have," she explains.
One consideration that has been important in styling the comedian for these remote appearances, Coat notes, is context: "You don't want to look like you're at the Met Gala when you're not. [You can] still look great, but you don't need to be in a suit if you're not in a studio." Once the product gets to her place, she'll do an edit, to refine the selection. Then, she'll step in as the artist, styling the proposed looks on herself and photographing them. She'll compile those images in a PDF, with detailed instructions on how to wear each item. That'll go off to the full creative team plus the artist, and everything will be packed up and sent to the artist.
Elizabeth Stewart — the LA-based stylist to Julia Roberts, Zoey Deutch, Cate Blanchett and more — has "not worked at all since March 13," she writes to Fashionista via e-mail. "My next scheduled job is in June, but am waiting for that to cancel, along with a European shoot that was moved to July." Originally, she was slated to travel all through April and May , but no more.
With schedules suddenly freed up, many stylists have found themselves reflecting on the importance of cultivating other streams of revenue and creative outlets, in addition to celebrity styling.
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