NBC reported Monday that the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season—the news sort of heads downhill from there
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The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. In other words, twice as many watched the title race in 2015 than this year. Next year’s championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they don’t like the racing at Phoenix as much.
The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football.
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