For decades, the Myer store Christmas window display captured the essence of the holiday season. The store has left the CBD, but did the spirit of Christmas go with it?
For decades, the Myer Centre in Queen Street Mall held the monopoly with its annual Christmas-themed window display.’, drew shoppers to Bourke Street in 1956 – but became embedded as a Queensland custom once the Myer Centre opened in 1988.“It was a beloved tradition for many years, captivating consumers with its imaginative scenes,” says Griffith University consumer expert Graeme Hughes.
“It was a significant event … as it attracted large crowds to the CBD and generated excitement for the Christmas season.”Even before Myer left the CBD, the tradition was winding down, with creative, automated elements replaced by marketing materials and product placement.Hughes says it reflects the decline of department stores, which were once the focal point of shopping experiences. “The rise of online shopping and speciality retailers has eroded this dominance.
Presented by The Star Brisbane, Sono Lumo is another immersive light and sound show illuminating the CBD this year. The free “audiovisual spectacular” created by global experiential agency Rizer launched on Wednesday and runs for 10 nights in the Queen’s Wharf precinct by the river. Expect electronic music, dynamic lighting, snow machines and seasonally inspired cuisine.Revellers enjoying the snow machine at the launch of Sono Lumo, the light show presented by The Star at Queen’s Wharf.
On the department store front, David Jones in QueensPlaza is doing its bit with Santa photos, roving toy soldiers, carollers and a pop-up shop in the lead-up to Christmas.
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