White Claw is America's top-selling hard seltzer, but industry analysts expect rival spiked seltzer brands will soon chip away at its dominance.
One to watch is Truly, which is Boston Beer's version of White Claw. Analysts at Guggenheim forecast sales of the alcoholic drink to grow three-fold over the next two years, according to a new report released Monday.Why America has a White Claw shortageTruly sales will help bolster Boston Beer's bottom line so much that the analysts have raised its earnings estimates for the next three years.
Other competitors include Bon & Viv and Natural Light Seltzer, which is manufactured by Anheuser-Busch . That company is reportedly launching a third hard seltzer drink with Bud Light branding. The company recently told CNN Business that Bon & Viv sales have increased year-over-year, but Guggenheim said it's losing share of the market compared to rivals.Truly has also said it's facing a shortage, which Guggenheim said might be hindering its sales.
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