Netflix's new documentary paints a portrait of a shifting popular culture.
,” rapped the group’s lead singer. At that point, I’d never stepped foot in an A&F, but the fact that aAs it turns out, my kid’s eye view of the brand only made me privy to a fraction of the Abercrombie story. A new Netflix, covers the brand during its 1990s and 2000s heyday, when it was synonymous with a very white, very preppy brand of cool.
Abercrombie & Fitch was founded in 1892 as an outdoor apparel and sporting goods store, catering to shoppers like icons of elite American masculinity Teddy Roosevelt and Ernest Hemingway before weathering a decline that found it filing forin the ‘70s. Two decades later, it re-emerged as a higher-end staple of the youth retail market under the leadership of CEO Mike Jeffries.
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