Who is Tushar Atre? CEO killed after being kidnapped from oceanfront Santa Cruz home

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Who is Tushar Atre? CEO killed after being kidnapped from oceanfront Santa Cruz home
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In the days after his kidnapping and killing, details have emerged about Tushar Atre's life and business ventures.

A Santa Cruz tech executive was forced from his home in the middle of the night and then killed this week, leaving authorities with few clues but plenty of questions in the slaying.

Law enforcement officials are still trying to piece together the events that led to Atre’s death, which they believe originated with a robbery attempt. Here’s what we know:Atre was in his oceanfront home on Pleasure Point Drive in the oceanfront Pleasure Point community outside Santa Cruz early Tuesday morning when, said Sgt. Brian Cleveland, a spokesman for the Santa Cruz County Sheriff’s Office. There were several other people inside Atre’s home when he was taken.

There have been no arrests in the case, but sheriff’s officials are seeking surveillance video from the public. Anyone with information is asked to call 471-1121.Atre was the owner of AtreNet, a web design company founded in 1996 that caters to Silicon Valley corporate businesses. According to AtreNet’s website, the company’s clients include technology, marketing and software companies such as Hewlett-Packard, BuzzLogic, Seagate and Tealeaf Technology.

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