Who needs melanin?: how women are embracing their grey hair

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Who needs melanin?: how women are embracing their grey hair
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A Canadian TV anchor has been fired after her hair turned grey. But growing numbers of celebrities and influencers are championing the look

, are the posterwomen for the look. The hashtag #greyhairdontcare has been used nearly 500,000 times on Instagram.Photograph: Steven Lawton/FilmMagic

On TikTok, the same hashtag has had 138.9m views, while #greyhairgrowout, used by women swapping dyed hair for their natural grey, has 3.1m. With age diversity growing in fashion, grey hair has also been seen on the catwalk and in fashion shoots, formats traditionally dominated by youth. Grey-haired models include Kristen McMenamy, Enzie Domingue and Nicola Griffin.

Sarah Harris, British Vogue’s deputy editor, sports long grey tresses – having found her first grey hair at the age of 16.

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