While you might not think to buy Christmas gifts from the ultra-fast, ultra-cheap Chinese retailers, there are plenty of other items Australians want on the cheap for the festive season.
Ultra-cheap fast-fashion giants Shein and Temu are expected to capture a bigger chunk of Christmas spending this year as more Australians look to celebrate and decorate their homes on a budget.
Retail experts expect many Australians will go online to Shein and Temu rather than braving the shops.“There’s all that other spending that happens over the period – buying clothes for yourself, household goods, decorations, all that stuff that we buy in excess over the peak season to support all the stuff we’re going to do over that six- to eight-week period,” Demasi said at an industry roundtable hosted by the Australian Retailers Association.
Demasi said retailers had underestimated Shein and Temu’s impact on the local market, and were in denial.“The consensus was they’re going to take share away from Kmart and discount . That hasn’t happened,” she said. Kmart’s earnings soared 24.6 per cent to $958 million in the 2024 financial year, making it theAustralian retailers are losing sales to Temu and Shein.
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