Why Albo wins, and ScoMo loses, with women voters

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Why Albo wins, and ScoMo loses, with women voters
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OPINION: The Prime Minister’s problem is not that he is a misogynist - it’s that the Alpha Male persona has gone out of fashion.

who voted Labor governments in and women who voted them out. Now those blokes have bought 4X4 dual cab utes and become contractors, and it is professional women under-50 who are Labor’s bedrock voting bloc.

But the public doesn’t really know Albanese, so a change in glasses, stepping out with a new love, parading the pooch, and retailing stories of growing up in poverty on a public housing estate can shape perceptions substantially.Albo’s certainly not a bully. He’s more the beta male and probably not a natural leader.

These personalities collide in a period when female preferences in men appear to be shifting, and combine with a widespread social valorisation of the victim to give Albanese an edge with the key female demographic in an election where sentiment is more potent than policy. When Albanese can’t remember a critical fact that’s OK. It’s effort more than outcome that counts, and Albo still gets a ribbon.

Kevin Rudd’s victory had touches of this dynamic as well, as did those of Justin Trudeau and Joe Biden.

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