LØREN says 'being miserable' motivated him to work with BLACKPINK and step out into his own. Read his feature for Billboard's K-pop issue:
at an American international academy in Singapore, the artist born Lee Seung-joo rarely talked to his peers, and he would often skip lunch to avoid eating alone in the cafeteria. Even his stage name is an anagram for “loner,” and hisis “lorenisalone” — but as he laughs over Zoom through coughs of smoke while puffing on an orange vape in his Seoul studio at 1 a.m. local time, he says that listeners shouldn’t take those gestures seriously. “Some people DM me like, ‘You’re not alone.
In 2021, he launched his solo career with a pair of singles: the bilingual, early-2000s-inspired rock tracks “NEED ” and “Empty Trash,” followed by the more pop-facing “All My Friends Are Turning Blue.” LØREN self-released the three songs on his independent label, Fire Exit Records, in partnership with The Black Label.
But none occupy the punk-rock lane like LØREN. As he points out, the genre isn’t as popular in South Korea as it is in the United States — and, in a previous interview, went as far as to call rock “dead” in his home country. He now admits that might have been a slight overstatement, though he’s eager to lean on 88Rising’s expertise in finding a larger audience to connect with.
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