Why Americans may spend $12bn on Halloween in 2023

Consumers love to spend big during spooky season. Even amid economic uncertainty, money won't stop flowing.

People around the world spend plenty on Halloween, but the holiday's economic impact in the US is staggering. Across the US, the National Retail Foundation expects 2023's

This spending is largely recession resistant, and continues during tough economic, political and social climates. Wood says spending on ritual artifacts, such as costumes, is"fairly price insensitive"; consumers will continue to shop, even if times are bad., Halloween spending stayed high even during the worst years of Covid-19, she says. In 2020, the NRF reported consumers still purchased more than $8bn of goods for the holiday.

"The idea, from the retailer's perspective, is not only about picking up incremental sales, but to create a 'top-of-mind' awareness for consumers," he says. Between decking out homes and stocking up on candy all month, consumers are making Halloween-related purchases weeks in advance when they see goods on the shelves.

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