Some tips here on making a distinctive logo.
starts out with a big number. It says that by 2025 companies around the world will be spending $4.7 trillion a year on marketing. With that in mind, its authors wanted to evaluate where that cash going and how much of it leads to effective branding.
Only 19 per cent of the logos analysed hit the gold standard and 22 per cent silver."Over time, logos have become the single most powerful trigger for ‘get it at a glance’ branding. They’re highly effective, even crucial components of distinctiveness, potentially worth investing in before anything else. Which is why it’s so troubling that so few of them are reaching the gold standard," the report says.
The report cites the Coca-Cola logo as an example of the importance of"not trend-chasing reinvention". It says that rather than reinvent itself, thePersonality before trends
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