Learn about the difference between Old World vs New World wines. Old World and New World are increasingly outdated and inaccurate ways to describe wine.
Werner Waldboth understands the importance of adaptability all too well. He’s the head of sales and marketing at Abbazia di Novacella, an abbey and winery in Alto Adige, Italy, built in 1142. He explains that temperatures are up by 4°F in the last 30 years, requiring their team to harvest grapes some two to three weeks earlier than in the 1990s. “We don’t have that big diurnal shift anymore, which means we have higher sugar levels in the grapes and higher alcohol levels,” he adds.
Winemakers have to keep global marketability in mind, too. Whether they’re perfecting a red blend in a high-tech California winery, or picking the same varieties their great-great-great-grandparents cultivated in a verdant French valley, most of them need to sell bottles to pay their bills. Consequently, far-flung consumer tastes have affected winemaking styles for generations.
She compares agricultural wine to the locally grown fruits and vegetables you might find at a farm stand, whereas industrial wine is akin to bananas flown from massive commodity farms to chain supermarkets. There are no geographic limits to these approaches, meaning that a French winemaker can produce industrial wine while a Chilean winemaker might devote themselves to agriculturally driven processes.
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