Why Blue Apron and HelloFresh Can’t Keep Their Customers

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Why Blue Apron and HelloFresh Can’t Keep Their Customers
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  • 📰 WSJ
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HelloFresh, Blue Apron and other major meal kit companies struggle to retain customers. WSJ examines how these food delivery companies, big and small, are competing to find and keep customers in a saturated market with an uncertain future. Photo illustration: MacKenzie Coffman

How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.Sweetgreen’s fast-casual salads have a cult following. But the company’s value has dropped about three-quarters since its peak and it’s been operating with significant losses.

Photo: Getty ImagesE-commerce is booming, but Primark is increasing its revenue by focusing on retail stores. WSJ’s Trefor Moss explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop in-store. Photo illustration: MacKenzie Coffman/Getty ImagesWhen Carhartt launched its line of workwear over a century ago, 69% of America’s workforce was devoted to occupations like farming, mining and manufacturing.

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