Why Cadillac’s New All-Electric Celestiq Grand Tourer Concept Could Reinvent the Marque

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Why Cadillac’s New All-Electric Celestiq Grand Tourer Concept Could Reinvent the Marque
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The show car previews what might become the marque's next flagship and the key to recapturing former glory.

. In a time when many EVs are shifting to cab-forward designs, Cadillac kept a strong cab-rearward stance with the Celestiq—think muscular rear haunches—with a fastback glass roof that evokes shades of a modern Porsche 928.

Yet the Celestiq still stays true to long-entrenched Cadillac design cues such as strong vertical lighting signatures and a familiar front face, although the latter is reimagined for electrification since large air intakes aren’t needed. “The front grille is a total reinvention, the integration of high-end technology artfully integrated with a very sculptural and proud front end that blurs the limits between the different elements,” Debellis explains.

Designers and engineers looked to early Cadillac models for inspiration, including the hand-built, limited-edition 1957 Eldorado Brougham and bespoke, prewar V-16 sedans. Further inspiration came from mid-century architecture, including the work of Eero Saarinen, whose credits include GM’s famed design studio in Warren, Mich.Cadillac

Inside the Celestiq, a 55-inch LED display stretches from door to door, with technology that blocks the view of the front passenger’s side of the screen from the driver to minimize distraction. Debellis calls the cabin “incredibly airy and modern” and notes the reclining executive rear seats and the glass roof, which uses suspended particle device technology that enables four different zones of variable lighting, from transparent to fully opaque—a welcome feature in hot and sunny climes.

Although many EVs are shifting to cab-forward designs, the Celestiq has a strong cab-rearward stance. An upcoming model based on the Celestiq is slated for production by late 2023. Reports are that the price will be in the neighborhood of $300,000, but Debellis promises more details on the vehicle later this year. We hope that many of the show car’s elements, including the tinted glass roof and the instrument panel, make it to the showroom floor.

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