Though Amazon gets sued a lot, for a variety of reasons — by shoppers, tech users, vendors, even by its own employees — antitrust cases in the U.S. have been rare.
The case cites a number of interviews taken over several years that describe punitive measures, like the removal of “buy now” or even basic “add to cart” buttons. But many sellers can ill afford to skirt Amazon, an online retail empire responsible for some 38 percent of U.S.Bonta argues that this approach violates the state’s antitrust laws.
“The reality is: Many of the products we buy online would be cheaper if market forces were left unconstrained. With today’s lawsuit, we’re fighting back,” Bonta said. Of course, that doesn’t mean Amazon is innocent, and in the current climate, California’s argument may be even more compelling. The court might agree that the company stifles competition, harms consumers and puts brands in a tough spot — especially those wrestling with supply chaos. It’s not hard to argue that some brands and retailers have been facing a maddening reality, as delayed shipments finally arrived while consumers began cutting back on spending.
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