Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.
, on Roblox last year, Claire’s is now getting into the digital wearables game.
To showcase the partnership, Claire’s and Super League have been introducing a series of limited edition backpacks and avatar heads in Claire’s ShimmerVille Roblox experience over the last 10 days — all inspired by Claire’s ShimmerVille pets characters.
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