From a must-have pantsuit to a very Hot Priest, 'Fleabag' defined a year in which Emmy voters responded to TV's social-media water-cooler more than ever.
That kind of showing could be considered victory enough, particularly when the competition included lauded shows like the departing “Veep” and the ascending “Barry.”
But Amazon Prime, which also had last year’s comedy series winner, “The Marvelous Mrs. Maisel,” in the running, went on the offensive, hiring veteran Oscar consultant Cynthia Swartz for its shows and bringing Waller-Bridge to Los Angeles in August.and Brett Gelman, made the rounds at two events, one for the Screen Actors Guild, the other open to all guilds.
The screenings, in addition to a third event hosted by the industry trade Deadline, were popular enough to turn away people at the door, a rarity for a television event this late in the season. Amazon also made sure that “Fleabag” remained relevant on social media as final Emmy ballots went out, re-creating the show’s guinea-pig cafe in a three-day pop-up on Melrose Avenue. The next-best thing to meeting Waller-Bridge? A
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