In less than nine months on the job, Deion Sanders already has CU back among college football’s top 25. The top 25 in merchandising, at any rate.
BOULDER — In less than nine months on the job, Deion Sanders already has CU back among college football’s top 25.According to Fanatics.com, the Buffs’ e-commerce partner, sales of CU merch as of last month made it the second-highest among, shall we say, “current” members of the Pac-12 and “top 20” among all NCAA schools.
“Especially with selling season tickets, just being on Fox with TCU and with Nebraska … everything is moving in the right direction as far as revenue coming into athletics, whether it’s merchandise or ticket sales. with , going through the collective, having Coach Sanders here has been a transformation in my mind for CU athletics. And everything that I see is on the upswing — including donations, including money going to the collective, season tickets and so on.
Meanwhile, football season tickets sold out at a record pace. As of Aug. 2, the Buffs had sold 22,457 season tickets and 11,600 available student sports passes. The latter are expected to sell out once the remaining passes are made available Aug. 15. The younger Sanders transferred to CU having previously signed up with Beats by Dre, Tom Brady’s “BRADY” apparel brand, Gatorade, PLB Sports, Actively Black, Mercedes-Benz and Under Armour while adding Oikos this past February. On July 24, the Buffs quarterback presented $45,000 worth of uniforms and equipment to the N.E.D. Falcons Youth Organization at Fred Thomas Park on behalf of Gatorade.
What’s more interesting is where those spikes have happened regionally — a heat map that should excite CU football fans and may also, in a small way, help rationalize the university’s decision to stop being the eastern-most program in the Pac-12 and become a western outpost of the new-look Big 12.
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