Why Grandpa loved Lincoln: Looking back at a century of design:
It’s been 100 years since Henry Ford, in the aftermath of World War I, purchased the scraps of the Lincoln Motor Company. Ford put his son Edsel in charge of the automaker, and challenged him to create a luxury car company that could rival Cadillac, Packard and Pierce-Arrow.
These focci yielded a number of vehicle designs that were influential not just for the brand, but for the industry.“Some of the cars that changed America were the 1936 and ‘38 Zephyr. The ‘36 for its aerodynamic look, and the ‘38 for its patented horizontal grille,” said Lincoln archivist and historian Ted Ryan.
“I’m a huge fan of the 1955 Indianapolis Concept,” Curic said, a stunning jet-like vehicle that was last up for auction by RM Sotheby’s in 2013. “A commissioned vehicle done in Italy that was an American car in an Italian suit – an American spirit, but dressed by Carrozzeria Boano. It had inspiring proportions and vibrant color. It was something very unexpected for the brand.”Oddly, perhaps the most inspiring vehicle the brand created in the past two-dozen years was a chromed-up truck.
Though higher profit margins and regulatory loopholes have played a role in the meteoric rise of the guzzly SUV, and the demise of the more efficient automobile, Curic writes its dominance off solely to the market. “We’re customer focused,” he said. “We observe the market, and adapt our offerings accordingly.”Hopefully, this market focus will soon include an electric pathway for the brand.
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