Why is a Swedish billionaire buying up California’s video gaming empire?

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Why is a Swedish billionaire buying up California’s video gaming empire?
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In a matter of years, a Swedish gaming giant has snapped up hundreds of video game companies, publishers and intellectual property rights from Los Angeles to Mumbai. What's the goal? jaweedkaleem reports:

, an immersive theme park based on the Mario Bros. franchise, will open at Universal Studios Hollywood.

“They’re no Microsoft or Sony. But it seems like they are just trying to get their hands on everything,” says John Hardie, a longtime game collector and co-founder of the National Videogame Museum in Frisco, Texas.put it: “Embracer Group, the company forging one IP portfolio to rule them all.”The strategy has sparked both criticism and confusion in the gaming world. Some gamers accuse Embracer of sacrificing artistry, while others find the company’s approach scattershot and incoherent.

Jukka Kovalainen, a technical engineer at the Embracer Games Archive, works on soldering a power supply for an old game system.

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