Why It Took Jennifer's Body 10 Years to Get the Respect It Always Deserved
Frankly, the #MeToo movement.
was somewhat doomed to fail thanks to a studio that had no idea how to market its heady exploration of toxic female friendship and imbalanced power structures through the guise of a horror-comedy film. So, Fox decided to ignore those themes altogether and market it to an audience that Cody and Kusama had almost explicitly excluded from from their creative process: young straight males.
"The movie was ahead of its time, and while I think there is an argument to be made that it may not have been marketed appropriately, I genuinely don't believe people were ready for a movie like that at that time in our society and culture," Fox told Buzzfeed in statement sent through her representative."I also think that the film may have been overshadowed by the unrelenting vampiric nature of the media's relationship to me at that time.
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