'To me, the book is not successful if everyone buys it, the book is successful if everyone buys it and cooks from it,' Jake Cohen, cook and bestselling author of 'I Could Nosh,' tells Newsweek's Parting Shot.
, was a perfect intro to the Instagram-famous cook. How to top it? It"was this mashup of everything I've done up to that point. The second book was starting from scratch." That's exactly what Cohen did with his new cookbook,, turning to family recipes for ideas. It's"this jumping-off point for inspiration of the way that the matriarchs of our family fed everyone they love." But to Cohen, just owning the book isn't enough.
Because you are the person who loves"tea" and loves celeb, we're gonna talk. So, this week was a crazy week because I went up to Bedford [New York] to cook with Martha [Stewart]. And naturally, what, you show up empty-handed? Insane. I would never. I baked her a batch of my date brownies from the book, and I show up and we go into her kitchen. First of all, she's like,"Oh, do you want a cappuccino?" I was like,"yes.
It came in the very beginning. And the whole reason is that I'm a clown, I don't take myself very seriously. And I think what happened was, when these videos started, and people doing these cooking videos on social, everything would be so precious. And when I would do my videos, I never would plate it, because I would always be serving it to people, or it's food that would be going to the table immediately.
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