'I don't know what the right price is for SDC, but I do know I wouldn't pay more than $16 and change for it,' Jim Cramer says.
Without insurance, Invisalign's product goes for $3,000 to $5,000, Cramer said, while SmileDirectClub's service costs roughly $2,000.
And while the company's sales growth decelerated from 190% last year to 113% in the first six months of this year, "that's still pretty darned good," Cramer argued.last year, has seen its marketing expenses rise faster than its sales, up 141% year over year to $209 million. The growing competition has led to a tough year for Align Technology's stock, which closed at 177.47 on Friday. That's down 54.64% from its 52-week high of 398.88.
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