This is why measuring sustainability is key to improving fashion’s impact.
From Climate Marches to Impossible Burgers, it seems that the attention of the world is finally turning to sustainability. The fashion industry is estimated to be responsible for 10 percent of global carbon emissions. Everyone knows that this is unacceptable, but many apparel brands hit blocks when attempting to address sustainability issues.
Naadam, a company radically disrupting the knitwear scene, was founded with a mission to democratize cashmere. They focus on radical transparency, sustainability and nonprofit work in Mongolia. One of the main points of Naadam’s success has been their reliance on something a bit unexpected when talking about sustainability today: tradition.
One way they’re doing this is by working with Econyl, a 100 percent regenerated nylon fiber with PFOA-free DWR made from regenerated fishing nets and other nylon waste.Outerknown’s guiding light is its code of conduct, which lays out their commitment to minimizing, controlling and reducing the impact they make on the environment and the communities in which they live and work.
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