The network will air the Olympics after Sunday's game, ending a 29-year run of entertainment shows getting the huge lead-in.
The lengthening of the NFL season — the league added a 17th regular season game this year — also puts the Super Bowl squarely in the middle of the Olympics. NBC is foregoing its daytime Olympic broadcast Sunday for a five-hour Super Bowl pregame, but after the game and trophy presentation to the winning team, the network will pick up live coverage from Beijing for an hour or so, let affiliates break for local news and then offer up 90 more minutes of Olympic events in late night.
Sunday will be the first time since 1992 that an entertainment program hasn’t followed the Super Bowl. Following Super Bowl XXVI that year, CBS aired an abbreviated version ofthat consisted of an interview with then presidential candidate Bill Clinton and Hillary Clinton — a segment that came together at the last minute and in which the couple addressed allegations that he had an extramarital affair.installment that filled out the rest of the evening averaged 24.8 million viewers for CBS.
Following the Super Bowl with another sports telecast hasn’t happened in 46 years. For its first decade, the Super Bowl was an afternoon game, starting no later than 4:15 p.m. ET. Twice in that time — in 1971 on NBC and in 1976 on CBS — the networks went from the game to coverage of a golf tournament, which filled the time between the end of the game and primetime. The game moved into primetime in 1977, and all but three Super Bowls since then have been followed by entertainment programming.
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