When Peter Bayer was announced in June as the new CEO of AlphaTauri, his hiring was widely acknowledged in the Formula 1 paddock as a good move by the Red Bull organisation.
His name might not have been well known to the public, but within the series he had earned a lot of respect thanks to his spell with the FIA under Jean Todt.
After completing a business administration degree Bayer hoped to get a job in motor racing, but he had no contacts and no way in, with a cold call to Bernie Ecclestone's office asking for advice leading nowhere. Instead, his life took another direction. His involvement in winter sports led to an opportunity to work with the International Olympic Committee on a new project.
"I had to do a presentation for him analysing the strengths and weaknesses of all the championships, their structures, the assets they manage. I guess I got it right, and I convinced Jean and the World Council to pick me."
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