Snapchat creators are broadcasting every minute of their lives and making millions along the way
— she's earned"well over a million dollars," a figure confirmed by a source familiar with the matter.
For Eloise Head, who posts recipes as Fitwaffle on social media, the raw,"random" content she uploads on Snapchat provides a break from the constant curation required elsewhere. It doesn't matter that she has to post over 100 times a day to maximize the views — to her, it feels like a more genuine way to connect with her audience.
Creators Alyssa McKay and Jacques Slade on stage with Snap's VP of global agency and brand partnerships Dave Roter during the Snap Inc. 2023 NewFronts in New York.Content dumps and scheduling make the work more tenable for some "It might be like 30 in the morning, 40 in the afternoon, and then 30 at night," he said."Usually it adds up to roughly a hundred per day."to schedule stories, offering influencers more flexibility for when they choose to upload content, Francis Roberts, the company's head of creator partnerships, told Insider.
"I'm not just using a cookie-cutter approach to repurpose what I do on other platforms, I've adopted it into my lifestyle," said creator Brandom Baum, who recently started experimenting with stories.Snapchat may be incentivizing creators to broadcast every minute of their lives, which isn't for everyone.
As short-video content has gobbled up attention time, it's also disrupted the ad-revenue model that YouTube popularized where pre, mid, and post-roll ads could be easily traced back to specific creators' work.
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